Case Study: Griffis Residential fills units faster with Knock Renewal CRM

Knock’s Renewal CRM gives Griffis’ teams an extra month to fill units

Griffis Residential, a multifamily real estate investment company, faced a slow and inefficient renewal process with inconsistent follow-ups, making it difficult to hold teams accountable and determine future unit availability. This challenge prompted them to partner with vendor Knock to pilot its Renewal CRM product.

By implementing Knock's Renewal CRM, the company automated follow-ups and centralised all resident communications. The solution provided weekly reminders and to-do lists, cutting the time spent on renewals in half and giving teams up to an extra month to fill soon-to-be-vacant units. With Knock, the percentage of open renewals eight weeks before expiration dropped dramatically from 91% to 25%, significantly improving economic occupancy and giving leadership cleaner data for better pricing decisions.

Griffis Residential

Amy Mark

Operations Manager