Case Study: Carter-Haston increases occupancy and lowers ILS costs with Knock

Knock Talk, Carter-Haston on Lowering ILS Costs, While Increasing Occupancy

Carter-Haston, the multifamily operator behind Cumberland Pointe in Noblesville, IN, was looking for a better way to manage leasing communications and improve occupancy without increasing marketing spend. Using Knock, their team aimed to respond faster to prospects, deliver more personalized follow-up, and reduce reliance on ILS channels.

With Knock’s centralized communications, real-time lead alerts, customizable auto-responses, and PMS integrations, Carter-Haston was able to streamline follow-up and work leads more efficiently. The results were strong: occupancy rose from 90% to 97%, <1 hour response time reached 78%, immediate response time hit 50%, and visit-to-lease conversion peaked at 81%, all while reducing ILS usage and spend.

Carter-Haston

Niki Patterson

Property Manager