Case Study: Aspen Square boosts conversions and streamlines front office operations with Knock

Knock helps Aspen Square streamline their front office tech stack and increase conversions

Aspen Square Management, a real estate investment and property management company with nearly 17,000 apartments across 16 states, was managing a fragmented front office stack with in-house Craigslist posting and texting tools plus several separate systems for advertising, communications, and lead management. The disconnected tools made reporting difficult, limited visibility into the full prospect lifecycle, and created challenges for tracking response times, follow-up, and marketing performance.

Knock helped Aspen Square streamline its front office by replacing four point solutions and centralizing communications, reporting, ad tracking, and follow-ups in one platform. With Knock, Aspen Square gained better source reporting, improved visibility, more accurate cost-per-load and cost-per-lease insights, and automatic activity logging that eliminated about 30% of data entry work for onsite staff. The company also improved accountability and conversion performance, moving closer to its goal of converting 25% of leads into appointments.

Aspen Square

Brian Murphy

Director Of Property Management