Case Study: First Communities increases visit-to-lease by 63% with Knock Tours

First Communities increases visit-to-lease by 63% with Knock Tours

First Communities, a multifamily property management company, wanted to improve its touring experience, strengthen leasing accountability, and reduce the risk of fraudulent renting activity across its portfolio. To address these challenges, the company tested Knock Tours from Knock, a fully integrated mobile app for touring.

Knock implemented Knock Tours to add ID scanning, flexible touring options, and step-by-step leasing workflows that turned every tour into a “secret shop.” With Knock’s platform, First Communities gained better fraud detection and visibility into agent performance, and during the initial pilot, properties using Knock Tours achieved a 63% higher visit-to-lease rate than those without it.

First Communities

Pauline Houchins

Executive Vice President of Development