Case Study: Optimove achieves a 30% increase in SQL conversion rates with Knock AI

How Knock AI Transformed Optimove’s SDR Workflow

Optimove, a customer-led marketing platform, faced significant challenges with manual lead qualification. A high volume of unqualified leads forced their SDRs to spend excessive time on low-value tasks, creating bottlenecks. They needed to automate disqualification and enable their team to focus on high-quality opportunities without increasing headcount, which led them to partner with vendor Knock AI.

The solution from Knock AI integrated real-time engagement tools across Optimove's digital properties, providing instant connection via messaging apps and actionable insights for SDRs. This implementation resulted in a 30% increase in SQL conversion rates, saved SDRs hours each day, and accelerated pipeline progression from days to minutes, delivering a measurable ROI within the first month.

Optimove

Lacey Gaitan

Director of Growth