Case Study: Cyera reduces lead-to-SQL time by 75% with Knock AI

How Knock AI Transformed Cyera’s SDR Workflow

Cyera, a data security company, faced the significant challenge of engaging hard-to-reach security practitioners who typically avoid traditional sales outreach and forms. Operating in a competitive market, their goal was to deliver a personalized buying experience without adding to the workload of their already busy SDR team. They partnered with vendor Knock AI to address this.

The solution from Knock AI provided real-time engagement tools and enriched lead insights, enabling Cyera's SDRs to focus solely on qualified leads. This implementation resulted in a 75% reduction in lead-to-SQL time, saved the SDR team significant hours, and fully covered the platform's costs within just two months.

Cyera

Jolie Kesler

Director of Demand Generation