Case Study: ARMO achieves 3.5x higher lead-to-opportunity conversion with Knock AI

How Knock AI Transformed ARMO’s Lead Engagement

ARMO, a Kubernetes security platform for DevSec professionals, faced the challenge of converting high-intent website visitors into sales pipeline. Their technical audience strongly preferred independent product testing over traditional sales methods like filling out forms or scheduling demos, causing their sales team to waste time on cold leads and resulting in slow pipeline growth. To address this, they turned to the vendor Knock AI and its AI SDR solution.

Knock AI implemented a solution that enabled real-time, frictionless conversations through messaging apps like Slack, meeting buyers on their own terms. This was embedded across ARMO's website, documentation, and product onboarding. The results were significant, with the platform delivering a 3.5x higher lead-to-opportunity conversion rate compared to traditional forms and a 10x return on investment within months.

ARMO

Jonathan Kaftzan

VP Marketing