Case Study: Timex validates a multi-season product roadmap in six weeks with Knit

Timex validates a multi-season product roadmap in 6 weeks with Knit

Timex, a major watchmaker, faced the challenge of confidently expanding its licensed product portfolio with a new entertainment company partner. The team needed to validate a multi-season roadmap of over 20 watch designs across multiple properties quickly and without relying on instinct alone. They partnered with the vendor Knit to conduct concept testing research to build conviction before making significant production commitments.

Knit implemented a two-phase concept testing approach, using a sequential monadic methodology to evaluate the designs against a benchmark product. This solution delivered results in just six weeks, drastically faster than traditional research. The findings enabled Timex to confidently select one hero and eight supporting SKUs for launch, refine their product roadmap, and reduce internal team time by two-thirds. The data from Knit provided crucial validation for internal and retailer conversations, ensuring a decisive and successful product launch.

Timex