Case Study: Mars Wrigley achieves 6X faster consumer insights with Knit

How Mars Wrigley used Knit to get deep insights 6X faster

Mars Wrigley, a multi-billion-dollar global snacking company, faced inefficiencies in its market research process. Before using Knit, obtaining both qualitative and quantitative consumer insights required working with multiple vendors, a time-consuming and resource-intensive effort that involved manually parsing disparate data.

By implementing the Knit platform, Mars Wrigley gained a single source of truth that automated research end-to-end, combining qual and quant insights into a single, AI-generated report with a cohesive narrative. This solution enabled the insights team to complete projects in a matter of days instead of 4-6 weeks, cutting the time from survey to story by 6X. This agility allowed them to execute significantly more research, leading to confident business decisions and innovation in their seasonal confections category.

Mars Wrigley

Cassie Jackson

Regional Manager of Insights