Case Study: Netzeffekt achieves automated cross-channel campaign analytics with KNIME

How netzeffekt provides bespoke project delivery to customers

Netzeffekt, a digital performance marketing agency, needed a better way to build cross-channel campaign dashboards for customers. Its BI team struggled to merge data from sources like LinkedIn, Twitter, and Facebook because their existing dashboard tools were limited, forcing separate dashboards, manual metric calculations, and heavy dependence on IT.

KNIME provided a low-code solution that automated data fetching, harmonization, and enrichment, with KNIME Server used for scheduling and automation. As a result, netzeffekt’s BI team could create flexible datasets independently, update dashboards automatically with live data, reduce maintenance effort, and gain greater trust in the data for faster, more accurate campaign optimization.

Netzeffekt

Tanja Messmer

Director Digital Analytics & BI