Case Study: Thaltegos improves tourism product management with KNIME

How a travel agency improved product management decisions using KNIME

Thaltegos worked with KNIME to help tourism companies make better product management decisions in a highly competitive market. Their challenge was to combine many different data sources—such as business data, customer ratings, news, journalist reports, and press releases—into a single, reliable view of market performance and customer sentiment, especially at the level of individual ships and cabins.

KNIME implemented a guided analytics solution using KNIME workflows, integrated Python, JSON-to-table processing, and data cleansing and mapping logic to crawl, blend, and enrich the data. The solution was deployed in Microsoft Azure as a Guided Analytics Application, enabling automated continuous data integration, alerts, and descriptive analysis. The result was a more informed, intelligent product management process with comprehensive data integration, easier production use, and notifications for improving or deteriorating products.

Thaltegos