Case Study: Southeastern Conference creates a memorable student-athlete experience with Knight Eady

Southeastern Conference creates memorable media days for 56 NCAA athletes with Knight Eady

The Southeastern Conference (SEC) faced the challenge of creating a memorable and positive experience for its student-athletes during their highly scheduled and stressful annual media days, where time for capturing quality promotional content was extremely scarce. To address this, the SEC partnered with vendor Knight Eady for a service that combined photography, videography, and set design.

Knight Eady implemented a solution involving uniquely designed photo and video stations that actively engaged the athletes, making the SEC's room the most memorable part of the day. The result was the creation of life-long memories for the participants, with the SEC's room earning the reputation of being "the fun room." The vendor successfully helped the conference achieve its primary goal of making student-athletes feel like VIPs during the event.

Southeastern Conference