Case Study: Noah Basketball expands national media coverage with Knight Eady

Noah Basketball drives 680K reach and 160% more mentions with Knight Eady

Noah Basketball, a company providing advanced shot-tracking technology for players and teams, faced the challenge of earning national media coverage to grow its brand. Due to regulations preventing them from using their high-profile NBA and NCAA clients for promotion, they needed a strategic PR partner. They enlisted the marketing and PR firm Knight Eady to help break through the noise without relying on athlete endorsements.

Knight Eady developed a strategy focused on crafting unique stories about the technology's evolution and its impact on all aspects of basketball. They built relationships with media by delivering personalized, timely pitches. This solution generated significant results, including 395 total media mentions and a 680K total reach, representing a 160% and 768% growth respectively. The efforts also led to industry award nominations and an estimated $6M+ in advertising value equivalent for Noah Basketball.

Noah Basketball