Knight Eady
25 Case Studies
A Knight Eady Case Study
The Lutzie 43 Foundation, a nonprofit established to promote safe driving, faced the challenge of developing sustainable, year-round fundraising to expand its reach and impact. They partnered with vendor Knight Eady to create a strategic end-of-year fundraising campaign.
Knight Eady developed the 43 Day Campaign, which included an award-winning fundraising webpage and a targeted donor communication strategy using email marketing and social media. This solution resulted in a record $60,000 raised in one campaign. The vendor's work helped increase the foundation's total donations by over 60% and grow its donor database by over 400 individuals, funding more scholarships and safe driving events.