Case Study: City Gear achieves a refreshed, scalable brand identity with Knight Eady

City Gear rebrands 200+ stores with Knight Eady

City Gear, a retailer with over 200 stores in the Southeast, approached vendor Knight Eady for a rebranding service. Their challenge was to update their brand identity to appeal to a more fashion-forward audience while retaining their core DNA and ensuring the new brand standards were scalable and easy to implement across all locations.

Knight Eady conducted extensive research through focus groups and surveys to shape the new visual identity, which included a refreshed logo and a comprehensive brand guide. The solution successfully strengthened the company's alignment with its mission. The customer's marketing director reported that the rebrand left them moving forward stronger than ever, though no specific quantitative metrics were provided in the case study text.

City Gear