Case Study: City Gear drives 3x store traffic and 2x sales with Knight Eady’s NBA All-Star activation

City Gear drives 3x store traffic and 2x sales with Knight Eady

The customer, City Gear, faced the challenge of driving local store traffic and sales during the NBA All-Star weekend without an official league partnership. To leverage this major event, vendor Knight Eady implemented an experiential marketing activation that fused basketball, sneakers, and streetwear culture.

Knight Eady's solution was to transform a City Gear store into an All-Star experience featuring a local artist's mural, live shoe customization, a DJ, a food truck, and an appearance by NBA player Myles Turner. This activation resulted in a 3x increase in-store traffic and doubled sales. The event also generated over 100,000 social engagements for City Gear.

City Gear