Case Study: Stansons achieves a distinctive contemporary brand identity with Knibbs

Stansons refresh their brand with Knibbs using 20 logo concepts and 31-page guidelines

Stansons, a Surrey-based blinds company with a forty-year heritage, sought to update its brand to create a distinctive and contemporary identity that reflected its future ambitions while remaining recognizably itself. They engaged the vendor Knibbs to develop their existing brand in line with this strategy.

Knibbs reinterpreted Stansons' logo to create a refined new identity and developed it into a comprehensive set of corporate guidelines to ensure brand consistency. This new brand toolkit was then applied to stationery, business cards, van graphics, brochures, and case studies. The work by Knibbs resulted in 20 logo concepts being created and 31 pages of corporate guidelines being delivered to the client.

Stansons