Case Study: The Flippen Group achieves record-breaking leads at lower cost with Knapton Wright

The Flippen Group boosts applications 20% and cuts spend $100,000 with Knapton Wright

The Flippen Group, a provider of neuroscience and psychometrics-based learning technologies, engaged Knapton Wright to launch its newly acquired Teachworthy brand and drive qualified applicants to its alternative teacher certification program. The challenge was to effectively generate a high volume of leads for the program through digital channels.

Knapton Wright implemented a comprehensive strategy focusing on SEO, PPC, and conversion rate optimization (CRO) for both Google and Facebook Ads. The solution included optimizing the user experience on the website and refining the application process. The work by Knapton Wright led to a record-breaking number of conversions, increasing them from 6 to 47 in a key period year-over-year, while simultaneously reducing overall ad spending by $100,000 and significantly lowering the cost per lead.

The Flippen Group