Case Study: Fred & Emily achieves consistent story-led growth with Knapton Wright

Fred & Emily boosts Instagram reach 93.4% with Knapton Wright

Fred & Emily, a jewelry brand, needed help from Knapton Wright to sharpen its brand story and achieve a more consistent presence across social media and email to drive traffic and sales. The founder-led business had a strong brand identity but its marketing efforts felt ad hoc, which was a challenge for a meaning-led product that requires building trust with its audience.

Knapton Wright developed a story-led content system focused on the brand's core "&" messaging. This included a messaging refresh, custom illustrations, content pillars, and a realistic posting rhythm across social channels, email, and the blog. The solution implemented by Knapton Wright delivered significant measurable results, including a 93.4% increase in Instagram reach and 69.1k Facebook views. More importantly, it created a consistent, repeatable presence that built brand recognition and freed up the founder to focus on making jewelry.

Fred & Emily