Case Study: Duckworth Motor Group drives electric vehicle launch success with Knapton Wright

Duckworth generates 223 qualified leads with Knapton Wright

Knapton Wright partnered with Duckworth Motor Group, a Jaguar dealership in Lincolnshire, to address the challenge of launching the all-electric Jaguar I-PACE. The goal was to promote this luxury EV and the group's commitment to reducing emissions, while simultaneously engaging their traditional client base and attracting a new, environmentally-conscious audience, all within strict brand guidelines.

The solution from Knapton Wright was an all-encompassing multi-channel campaign launched six weeks before the premiere event. This included social media promotion, printed collateral, and professional post-event photography. The strategy generated significant awareness and qualified leads. The campaign reached over 700,000 people and resulted in 223 qualified leads, many converting into sales, successfully establishing Duckworth as a high-profile Jaguar franchise.

Duckworth