Case Study: Baillie Haylage boosts conversions and search visibility with Knapton Wright

Baillie Haylage boosts website conversion to 8.46% with Knapton Wright

Baillie Haylage, a large UK-based haylage producer, approached Knapton Wright to improve their social media presence and website. Their key challenge was an unstructured approach to customer communication, with enquiries coming from numerous uncoordinated sources, and a website that was not fulfilling its sales potential.

Knapton Wright developed a paid advertising campaign and executed a contemporary brand refresh. The core solution was a new website designed as a direct sales tool, featuring one-click buttons for quotes and questions. This strategy generated significant results: a website conversion rate of 8.46%, 262 quotes from the new functionality, and dramatic improvements in search engine rankings for key phrases. Knapton Wright's work also streamlined all customer communications into a single, manageable process.

Baillie Haylage