Case Study: Wendy Norman CPA achieves a modern dual-website online presence with Knapsack

Wendy Norman CPA launches two modern Squarespace sites with Knapsack after 30 years in business

Wendy Norman CPA, an accountant with over 30 years of experience, faced the challenge of an outdated and generic website that failed to attract new clients. Her text-heavy site was difficult to update and lacked clear calls to action, preventing potential clients from engaging with her services. She partnered with the web design agency Knapsack for a modern web presence.

Knapsack implemented a dual-website solution, first creating a professional main CPA site on Squarespace to serve as a general hub. They then built a second, niche website specifically tailored for restaurant and bar accounting, featuring industry-specific branding and clear service packages. This strategy allowed Wendy to maintain her broad practice while effectively targeting a specialized market, resulting in a powerful online presence that attracts and converts more clients.

Wendy Norman CPA