Case Study: WordPress VIP achieves a 120% increase in click-through rate with Knak

WordPress VIP increases click-through rate by 120%

WordPress VIP, a 200-employee enterprise CMS, faced stagnant email engagement because its marketing relied on a single, inflexible template. Lead Growth Marketer Christina Child chose Knak’s email creation platform (integrated with their Pardot MAP) to give non-technical marketers a fast, on-brand, no-code way to design and deploy richer emails without outsourcing.

Knak helped WordPress VIP build modular, approved templates that the team can edit in under an hour and use as a testing ground for broader marketing changes. The results were measurable: click-through rate increased 120%, fully read emails rose 20%, a single content roundup generated over 100 form conversions, and overall site engagement and conversions improved — demonstrating Knak’s clear impact.

WordPress VIP

Christina Child

Lead Growth Marketer