Case Study: Southern New Hampshire University achieves 5x faster, on-brand emails with Knak

University’s emails to prospective students go from boring and generic to branded and useful

Southern New Hampshire University (SNHU), one of the fastest‑growing private universities with a large online program, was struggling to recruit from a pool of about 1.2 million prospective students because its emails—built in Salesforce Marketing Cloud—were generic, visually bland and slow to produce. The marketing team lacked the resources and tooling to create on‑brand, cross‑device messages, so SNHU turned to Knak to modernize email creation.

Knak’s drag‑and‑drop solution for Salesforce Marketing Cloud democratized email and landing‑page production, enabling real‑time collaboration, built‑in quality checks and much faster approvals. The result: email build time dropped roughly 5x (from about five hours to one, an ~80% reduction), emails became more useful and on‑brand, and prospective student satisfaction with emails improved by 11.7%—helping SNHU more effectively engage its 1.2 million prospects. Knak also simplified training and ensured consistent cross‑device rendering.

Southern New Hampshire University

Tim Cerato

Senior Director, Marketing Technology & Growth Marketing