Case Study: TIBCO achieves a 117% increase in click rates and an 88% reduction in email creation time with Knak

TIBCO solidifies brand alignment, improves click rate by 117%

TIBCO, a global software company, faced slow, code-heavy email production that took three to four months, leading to inconsistent branding with its web presence, poor mobile rendering, and limited A/B testing. To fix this, TIBCO rolled out Knak’s email-building platform (seamlessly integrated with Marketo) to give marketing teams a no-code, flexible way to create and update templates.

Knak enabled TIBCO to align email design with web styling, simplify template updates, and eliminate rendering issues, unlocking large-scale A/B testing. The results include an 88% reduction in email creation time (templates now take under two weeks), a 117% increase in click rates, and 100% consistent branding across platforms — all achieved using Knak.

TIBCO

Jan Frammelsberger

Jr. Associate Marketing Operations Manager