Case Study: Citrix achieves scalable, code-free email production and grows creators from 5 to 80 with Knak

Knak takes pressure off the Citrix marketing team

Citrix, a multinational cloud computing company, faced a bottleneck in email production: strict brand templates and hand-coded HTML meant only five people could create emails, slowing campaigns and limiting creativity. To solve this, Citrix adopted Knak’s no-code email creation platform with branded modules (used alongside Marketo) to scale production without sacrificing brand control.

Knak replaced rigid templates and hand-coding with lockable branded modules and a visual builder, letting dozens more marketers design emails quickly and securely. As a result, Citrix grew from 5 to over 80 people able to create emails in weeks, produces 50+ weekly emails without hand-coding, improved review workflows and campaign creativity, and freed marketing ops to focus on higher-value work — all enabled by Knak.

Citrix

Cory Riley

Marketing Operations Solution Lead