Case Study: Guild Education achieves 92% higher click-to-open rates and eliminates rendering issues with Knak

Knak saves the day at Guild Education Easy email design, and no more rendering issues

Guild Education, a Denver-based company that helps Fortune 1000 employers offer education benefits, needed highly customized, brand-consistent email communications for hundreds of programs and varied employer policies. Their Marketo templates were inflexible and prone to rendering issues, so Guild turned to Knak’s module-based email creation platform to enable scalable, customizable email design.

Knak syncs with Guild’s marketing platform and allowed the team to build brand-forward, visually engaging emails quickly and without rendering problems. Using Knak, Guild achieved a 92% increase in click-to-open rate, eliminated rendering issues, standardized reusable modules for faster production, and expanded Knak-built emails across onboarding and other parts of the funnel.

Guild Education

Haley Thomas

Senior Manager, Marketing Operations