Case Study: DISH halves email creation time and regains creative control with Knak

Knak returns creative control to the DISH marketing department

Dish, a U.S.-based television and wireless services provider, struggled with a slow, IT-dependent email production workflow: reviewers emailed feedback, marketers transcribed it into Word documents, and IT made the changes — causing long delays and limited creative control. To address this, Dish turned to Knak and its email creation platform to give marketers the ability to build and iterate without relying on IT.

Knak centralized creation, approvals and edits in a single platform, letting IT focus elsewhere while marketing regained creative control. The result: standard email build time was cut in half (from 15 business days to about 8), emergency emails can be produced in 2 days, and the team saves roughly 10 hours per week — with faster templating, easier asset swaps, and improved brand consistency thanks to Knak.

Dish

AJ Quinn

Senior Marketing Manager- Creative