Case Study: Hunter Industries achieves scalable, no-code email creation and reduced technical overhead with Knak

Knak lets Hunter Industries market various brands around the globe

Hunter (Hunter Industries), a global manufacturer selling landscaping and lighting products in more than 120 countries, was struggling to manage multiple brands and produce email marketing in up to 21 languages. Email creation was cumbersome, the company had to change its MAP twice, and the central team needed a way to increase autonomy for brand teams while reducing reliance on technical specialists. They chose Knak’s codeless email platform to address these challenges.

Knak’s codeless builder and reusable modules let nontechnical users create on-brand emails that export cleanly to multiple MAPs (used across 3 MAPs), enabling Hunter to scale from 1 to 7 people building emails while requiring 0 people with technical skills; this reduced hiring needs and saved costs. Knak also reduced human error, sped up production through templates and modules, and smoothed MAP migrations—delivering measurable agility and efficiency for Hunter.

Hunter

Tessa Norton

Director of Marketing Strategy