Case Study: GURU Events achieves 2.5x faster email production and 70% faster approvals with Knak

Knak helps GURU Events create emails that marketers love

GURU Events, the event-management company behind the annual GURU Conference and Delivered Conference, faced severe speed and scalability challenges producing high volumes of promotional, newsletter, and transactional emails. To accelerate their workflow they adopted Knak’s no-code email creation platform (integrated with their Pardot marketing automation), enabling non-technical team members to contribute and reducing reliance on developers.

Knak provided drag-and-drop design, template and from-scratch options, in-platform collaboration, and reliable sync that cut rendering and debugging time. As a result, GURU Events now builds emails 2.5x faster, reduced time from concept to creation and approvals by 70%, can often produce emails in under an hour, reports zero frustrated users, and has seen overwhelmingly positive feedback on campaign emails.

GURU Events

Jay Schwedelson

Founder