Case Study: IRIS Software Group drives better campaign performance with Knak AI

IRIS Software Group drives 50% open rates with Knak

IRIS Software Group, a global provider of business-critical software, needed to increase its marketing campaign velocity without sacrificing the strategic quality or engagement performance of its emails. The challenge was to move beyond AI tools that only sped up initial output but still required heavy manual rewriting, which limited the team's ability to test and iterate effectively.

To address this, the company used Knak AI, a solution purpose-built for marketers and integrated with Adobe Marketo Engage. Knak AI produced complete, on-brand email campaigns, which allowed the marketing team to reallocate time from manual setup to strategic analysis. The results were significant, with one prospect email achieving a 21% click-through rate and a 41% click-to-open rate, representing a major improvement over baseline metrics and indicating stronger engagement without increasing unsubscribe rates. This demonstrates that Knak AI enabled measurable performance gains by freeing marketers to focus on strategy.

IRIS Software Group