Case Study: Uber achieves faster global marketing operations with Knak

How Uber Transformed Global Marketing Operations with Knak

Uber, the global mobility and delivery platform, needed a faster way to run B2B marketing operations across more than 70 countries. Before Knak, the team relied heavily on custom HTML/CSS, manual request workflows, and slow translation and approval processes, which made even small updates take days or weeks.

With Knak, Uber rebuilt its campaign production process using reusable modules, templates, approval workflows, and translation support for Marketo assets. The results were significant: asset build times dropped by 2x, deployment time fell from 10 days to 4.5 days, 50% of assets were deployed in under 24 hours, and Uber achieved full SLA compliance with stronger brand consistency and governance.

Uber

Patrick Monk

Marketing Operations Manager