Case Study: SAP achieves scalable personalized email marketing with Knak

How SAP Scaled Personalization and Transformed Email Marketing Operations

SAP, the global leader in enterprise software, needed to modernize a complex email marketing operation that relied on a non-standard Marketo setup, disconnected personalization workflows, and slow, manual collaboration. Working with Knak, SAP set out to simplify production, improve governance, and make personalized email experiences scalable across regions, industries, and audiences.

Using Knak’s no-code email creation platform integrated with SAP’s Marketo ecosystem, SAP implemented dynamic content, reusable modules, standardized templates, and in-tool collaboration to streamline campaign creation and approvals. With Knak, SAP reduced time to approval by 60%, cut email build time by 20–50%, lowered campaign tracking QA time by 50%, and consolidated 220+ Marketo programs down to 38, dramatically improving efficiency and personalization at scale.

SAP