Case Study: Global Biopharmaceutical Company cuts email timelines by 70% with Knak

How One of the World's Largest Pharma Companies Cut Email Timelines by 70% and Took Control of Their Marketing Ops

Global Biopharmaceutical Company, one of the world’s largest pharmaceutical companies, was struggling with a slow, costly, and highly regulated email production process. Internal teams relied on external agencies to hand-code emails after lengthy creative and medical/legal review cycles, making even small changes time-consuming and risky. Knak was brought in to help modernize this legacy marketing workflow.

By implementing Knak as part of its digital transformation, the company shifted much of its email creation in-house and gave marketers greater autonomy. The results included a 70% reduction in email creation time, faster turnaround from 90–100 days to about 20 days for internal work, and millions saved in agency spend. Today, more than half of the company’s marketing emails are produced internally, supporting 500–1,000 projects a year.