Case Study: Henry Schein streamlines creative-to-campaign workflows with Knak

How Henry Schein Streamlined Creative-to-Campaign Workflows with Knak

Henry Schein, a global leader in health care products and services for office-based dental and medical practitioners, needed to streamline a fragmented creative-to-campaign process. Its marketing operations teams were dealing with slow design-to-build handoffs, manual approvals, and inconsistent workflows across multiple business units and markets. Henry Schein partnered with Knak to help keep designers in their flow while moving marketers out of Marketo-heavy, code-intensive tasks.

With Knak’s Figma plugin, Marketo integration, and centralized review and approval workflows, Henry Schein eliminated the need to rebuild assets from scratch and standardized campaign execution with stronger governance and guardrails. The result was faster handoffs, better cross-team alignment, and easier scaling across 20+ marketers and multiple divisions. Knak also simplified QA and gave Henry Schein a clearer path to localized campaigns, including future translation and mobile/dark mode optimization efforts.

Henry Schein

Catherine Gray

Director of Marketing Operations