Case Study: Broadcom Streamlines Landing Pages at Scale with Knak

How Broadcom Streamlines Landing Page Creation and Maintenance at Scale with Knak

Broadcom, a global technology leader, needed a faster, more reliable way for its lean marketing team to build and maintain landing pages at scale. Marketers were expected to create pages themselves, but manual updates, accessibility requirements, layout mistakes, technical issues, and the complexity of integrating acquired companies made the process slow and error-prone. Knak provided the landing page platform used to address these challenges.

With Knak’s modular templates, locked-down design elements, built-in compliance controls, and governance features, Broadcom standardized landing page creation across teams and acquisitions. The result was a drop in average build time from more than 5 hours to 8.8 minutes, with 80% of landing pages built and deployed in under 24 hours. Knak also reduced manual QA and maintenance, improved accessibility and brand consistency, and helped Broadcom scale its marketing operations with greater confidence.

Broadcom

Natasha Skibinsky

Director of Digital Marketing Technology