Case Study: Amazon cuts email build time by 95% with Knak

How Amazon Is Redefining the Modern Marketer

Amazon partnered with Knak, a no-code email and campaign creation platform, to modernize its marketing operations. Like many marketing teams, Amazon had been slowed by technical, tool-heavy workflows that required HTML/CSS expertise, developer support, and multiple disconnected systems just to build and launch campaigns.

With Knak, Amazon enabled marketers to create production-ready emails in under 10 minutes instead of 3+ hours by using reusable on-brand modules, centralized QA and approvals, and reduced dependence on developers and ticketing. The result was a 95% reduction in email build time, faster campaign launches from weeks to days, and more time for strategic work, segmentation, and innovation.

Amazon

Andrew Eberting

Head of Global Martech and Operations