Case Study: Hootsuite achieves faster, more efficient email workflows with Knak

Hootsuite ditches complexity and bottlenecks for consolidated email workflows with Knak

Hootsuite, a global leader in social media management, needed a faster and more flexible way to run email marketing. Its team was slowed by a complex Marketo setup, heavy reliance on other teams, and tooling overlap that included Litmus, creating bottlenecks and delays in campaign execution. Knak provided an intuitive, no-code email creation platform to help simplify the workflow.

With Knak, Hootsuite streamlined email creation, improved dynamic content capabilities, and enabled the marketing team to work more independently with seamless Marketo integration. The results were significant: email execution became 4x faster, adoption took less than two weeks, and execution time dropped by 90%. Hootsuite also consolidated tools and shifted budget from Litmus to Knak without increasing costs.

Hootsuite

Daniela Andrade

Email Marketing Strategist