Case Study: FTI Consulting achieves faster email production and quadruples trained email creators with Knak

FTI Consulting speeds up email production and quadruples the number of people trained to create emails

FTI Consulting, a global business advisory firm, was struggling to produce crisp, on‑brand emails that displayed correctly across devices and platforms. Email production could take a week or more, the editor was cumbersome, and few employees were willing to be trained—putting the firm’s image and agility at risk. FTI adopted Knak to work with its Eloqua marketing automation platform to simplify and standardize email creation.

Knak delivered device‑stable, professional templates and an intuitive editor that cut production time from days or weeks to hours (sometimes as little as 30 minutes), improved consistency and reliability, and made training simple (under an hour). As a result, FTI more than quadrupled the number of people trained to create emails (from 30 to 125), reported up to a 99% faster production time and a massive increase in email output capacity (reported as 316×), giving the company faster, on‑brand communications—thanks to Knak.

FTI Consulting

Russell Craig

Managing Director