Case Study: Forbes Doubles Landing Page Conversion Rates with Knak

Forbes doubles landing page conversion rates with Knak

Forbes, a leading global media company, faced significant bottlenecks in its demand generation efforts. Building and updating landing pages in Pardot required heavy developer involvement, causing delays of up to a month for even minor changes. This slowed down campaigns, limited experimentation, and made it difficult to maintain consistent branding. To solve this, Forbes turned to the vendor Knak.

By implementing Knak, Forbes empowered its marketing team to build bespoke landing pages without developer help. The solution integrated with Figma, allowing for the creation of brand-approved, reusable components. The results were immediate, with the first Knak-built page doubling the conversion rate. The solution also led to a 90% reduction in build time, saving an estimated 18,000 hours annually that could be reallocated to higher-impact work.

Forbes