Case Study: Edwards Lifesciences achieves rapid, brand‑compliant email production (10+ emails/day) with Knak

Email creation at Edwards goes from clunky to smooth Knak has become an invaluable partner

Edwards Lifesciences, a global leader in patient-focused medical innovations, was hampered by the inflexibility of its marketing automation platform’s native email builder (Marketo) and by agencies delivering HTML that didn’t render properly. To solve this, Edwards turned to Knak, adopting Knak’s branded modules to give internal teams and external agencies an easy way to build on‑brand, platform‑compatible emails.

Knak helped build brand‑compliant modules, trained users, and enabled agencies to create emails directly in the platform, resulting in faster campaigns, smoother approvals (PDF download), and lower agency coding costs. The change allowed Edwards Lifesciences to produce 10+ emails per day, expand use to four departments including Sales, and restructure agency spend — outcomes achieved with ongoing support from Knak.

Edwards Lifesciences

Ajay Parikh

Senior Manager, Digital Marketing Strategy