Case Study: Amazon Marketplace cuts email production time with Knak

Amazon Marketplace cuts template rebuilds from a week to half a day with Knak

Amazon Marketplace, the third-party seller platform for Amazon.com, faced a significant challenge in its high-volume marketing operations. The team, which sends three or more campaigns daily using Salesforce Marketing Cloud, was hindered by an old HTML-dependent workflow. This slow process caused delays, with a single template rebranding project taking approximately a week, which impacted their speed to market.

By implementing the no-code platform from vendor Knak, the marketing team eliminated this bottleneck. The solution allowed emails to be built in 14 minutes or less and increased their same-day deployment rate to 53%. Most notably, a full template rebrand that previously took a week was completed in just half a day. As a result, Knak enabled the team to maintain its rapid pace of campaign production without needing to increase staff or rely on developers.

Amazon