Case Study: Svelte Brands achieves streamlined product-data management and scalable workflows with Knack

Svelte Brands - Customer Case Study

Svelte Brands, founded by Max Hauer, operates multiple e‑commerce fashion and beauty brands and was overwhelmed by product data complexity. Each product needed different data, item numbers and SKUs for multiple sales channels, suppliers supplied inconsistent information, and Excel couldn’t support the collaboration, approvals or data migrations the business required.

Max built a custom web‑based product database with Knack that consolidated multiple databases, streamlined workflows and made updates easy. The app improved productivity, eliminated duplicate data issues, and now adapts as needs change — even supporting marketing and copywriting workflows — leading Max to credit Knack with saving the business.

Svelte Brands

Max Hauer