Case Study: Quality Edge boosts annual new users and expands audiences with Kmotion Design

Quality Edge increases annual new users by 60% with Kmotion Design

Quality Edge, a leading manufacturer of steel siding products, faced challenges with its website and marketing strategy, which lacked a clear direction and caused difficulties for contractors and homeowners. Their previous approach focused solely on aesthetics, resulting in poor user experience and missed opportunities for growth. They engaged Kmotion Design for a strategic solution involving custom web design and development.

Kmotion Design implemented a new website on the Craft CMS platform, optimized for multiple audiences including contractors, homeowners, and designers. The solution provided essential resources and integrated with Salesforce CRM for lead tracking. As a result, Kmotion helped Quality Edge achieve a 60% increase in annual new users, effectively cater to 5 new audiences, and add over 700 new resources to the site.

Quality Edge