Case Study: Disability Rights Michigan achieves a trusted, accessible brand and website with Kmotion Design

Disability Rights Michigan boosts website traffic and engagement with Kmotion Design

Disability Rights Michigan (DRM), a nonprofit organization advocating for individuals with disabilities, faced challenges with its outdated branding and digital presence. Operating under a confusing name, their website was difficult to navigate and failed to connect with their audience. They engaged Kmotion Design for a comprehensive overhaul that included branding and custom website design and development.

Kmotion Design created a new name, logo, and visual identity for DRM, supported by a comprehensive brand guide. They developed a fully ADA-compliant website with improved navigation, making resources easier to find. These changes led to a measurable increase in website traffic and engagement. Additionally, targeted advertising campaigns extended DRM's reach, solidifying its position as a trusted community resource.

Disability Rights Michigan (drm)