Case Study: RevenueCat launches a distinctive app education brand with Klutch Studio

RevenueCat launches StartApp School with Klutch Studio in a year of added courses

RevenueCat, a company providing tools for app developers, launched a new free education program called StartApp School. They faced the challenge of creating a brand identity for this innovative course that would feel connected to the main RevenueCat brand while also being distinctive enough to stand on its own and convey expertise. They enlisted the vendor Klutch Studio for brand design to achieve this.

Klutch Studio developed the solution by creating a new logo, color palette, and image style, and introduced a quirky font alongside an academic grid system. This made the platform feel both playful and educational. The resulting identity was flexible across various digital formats. Following its launch by Klutch Studio, StartApp School successfully attracted its target audience of early-stage app builders, with plans to expand its course offerings.

RevenueCat