Case Study: Bigtincan expands integrations and boosts revenue with Kloudless

Bigtincan - Customer Case Study

Bigtincan, a sales enablement company, needed a faster way to integrate its product with multiple CRM systems so it could keep up with customer demands for different data fields, refresh rates, and platforms like Salesforce, Oracle Sales Cloud, and SugarCRM. As its engineering team struggled with disparate APIs and growing integration complexity, the company risked losing deals to competitors with broader CRM connectivity.

By using Kloudless’ Unified CRM API, Bigtincan standardized CRUD operations, querying, and sync across CRM systems while keeping the experience embedded in its own app. Kloudless also supported on-premises deployment for added security. The results were significant: Bigtincan integrated new services 12x faster, cut maintenance overhead by 4x, expanded its addressable market, and increased revenue from deals it might otherwise have lost.

Bigtincan

Kent Erickson

SVP Product Management