Case Study: ABBYY achieves seamless CRM connectivity with Kloudless

ABBYY - Customer Case Study

ABBYY, a multinational company known for its Content IQ and mobile Business Card Reader app, needed a way to connect its business card scanning workflow to multiple CRM systems without rebuilding each integration from scratch. As demand grew for support beyond Salesforce, ABBYY faced the challenge of managing different CRM APIs, fields, and customizations while preserving the speed and simplicity of its mobile user experience.

ABBYY chose Kloudless and its unified CRM API plus OAuth flow to power the integrations, allowing business card data to be mapped into CRM records such as Leads and Contacts across systems like Salesforce, HubSpot, and Dynamics 365. With Kloudless handling the integration plumbing and custom field support, ABBYY kept the “point, shoot and done” experience intact, maintained a scan-to-save flow of fewer than 10 seconds, and gained the flexibility to serve more enterprise customers and expand to additional CRMs over time.

ABBYY

Igor Akimov

Head of Mobile