Case Study: Unito achieves data-driven visibility and reduced churn with Klipfolio

Three Ways Unito Uses Data As Rocket Fuel

Unito is a Montreal‑based startup (founded 2016) that builds two‑way integrations between collaboration tools like Jira, Trello, Asana and GitHub. Growing quickly after a $10.5M Series A and scaling to ~50 employees, the company faced the classic fast‑moving challenge: small operational bumps can have outsized impact, so they needed clear, timely visibility into product, marketing and financial health to course‑correct and sustain momentum.

Unito addressed this by creating a data‑driven culture: a small core data team plus named data leaders across the business, a tight set of generic and company‑specific metrics (e.g., MRR, Active Workflows, Number of Connections), and interactive Klipfolio dashboards for segmented analysis. That instrumentation exposed actionable issues — for example, churn driven by expired credit cards — enabling simple fixes like in‑app notifications and earlier expiry warnings, faster decisions, improved data trust, and more precise growth actions.

Unito

Graham Mann

Growth Specialist