Case Study: Sanoma achieves unified, real-time viewer insights and dramatically faster reporting with Klipfolio

Sanoma Gets the Big Picture with Klipfolio

Sanoma, a leading Finnish consumer media and broadcasting company, expanded into online streaming (including a major Liiga hockey deal) and faced a torrent of new viewership and engagement data. Their Excel-based, manual reporting was fragmented and slow, making real-time ROI tracking and clear insight into online viewer behavior difficult for management.

After web analyst Petri Mertanen trialed Klipfolio, Sanoma rolled out interactive, mobile dashboards within weeks that consolidated Adobe Insights, Google Analytics, social platforms and media-monitoring feeds. Reporting time dropped from about 4–5 hours to roughly 30 minutes per week, freeing analysts for strategic work and enabling fast, organization-wide access to actionable viewer insights.

Sanoma

Kai Taka-aho

VP of Online